The creative challenge of branding a company is one I enjoy a great deal. Getting to know a business owner, their partners and key employees, even learning about the processes and methods they use to create a product enrich and inform my own process. Analyzing the entity's cultural viewpoint and practices. Understanding how the company fits in to the market it is competing in. Then using all of that information and more to help shape my approach to creating a visual language that represents the brand . Far beyond a single logo, these examples are in most cases "works in progress" as I'm currently and continually creating new work for these clients on a monthly, weekly or even daily basis.
